--- title: Commercialization description: To which countries does Sauza export its tequila? Which are the requirements it must meet? How about the logistics of this process? Find out all about Casa Sauza's national and international commercialization of tequila. --- [![casa sauza logo 2021](https://www.casasauza.com/hs-fs/hubfs/2021/Sitio%20web/Logo%20y%20cresta/10.CS-Redondo%20(1).png?width=50&height=50&name=10.CS-Redondo%20(1).png "casa sauza logo 2021")](https://www.casasauza.com?hsLang=en) ![banner-sauza.jpg](https://www.casasauza.com/hs-fs/hubfs/Logos/banner-sauza.jpg?width=1080&name=banner-sauza.jpg "banner-sauza.jpg") Esp ![commercialization of tequila](https://www.casasauza.com/hs-fs/hubfs/Stock%20images/blue%20world%20map%20with%20a%20zoom%20effect.jpeg?width=1000&name=blue%20world%20map%20with%20a%20zoom%20effect.jpeg "commercialization of tequila") # tequila commercialization ### Regulations, countries and logistics ![TimeIcon](https://www.casasauza.com/hs-fs/hubfs/Emails/TimeIcon.png?width=26&name=TimeIcon.png)It is a 7 minute read **Tequila Sauza** has always distinguished itself by its exporting spirit, since it was the first tequila company that [marketed its products outside of the country](https://www.casasauza.com/tequila-process/international-commerce-challenges-opportunities-tequila?hsLang=en). Sauza currently markets its [products](https://www.casasauza.com/events-blog/most-wanted-souvenirs-from-casa-sauza?hsLang=en) in more than 75 countries around the world, being the United States its main customer followed by Mexico and finally, the rest of the countries in Europe, Asia and Latin America.   **Sauza**, as part of the corporate **Beam Suntory,** has a great team of [people](https://www.casasauza.com/tequila-process/implement-great-place-to-work-program?hsLang=en) who are prepared to face the competition and the different challenges that the market presents. (For example, in [International Trade Security ](https://www.casasauza.com/tequila-process/international-trade-security?hsLang=en) matters).   Likewise, it has a well-defined **short-term and long-term strategy,** aligned with the **corporate vision** and supported by our ***Tracc-[TPM](https://www.casasauza.com/tequila-process/tpm-improvement-working-culture?hsLang=en)* system** and with the solid foundations of its [**pillars**](https://www.casasauza.com/tequila-process/tpm-focused-improvement-pillar?hsLang=en). This allows Sauza to position its brands well in each of its destinations achieving thus, a constant increase of its presence in domestic and foreign markets, as well as the consolidation of the preference of its customers for its [products](https://www.casasauza.com/events-blog/most-wanted-souvenirs-from-casa-sauza?hsLang=en).   Finally, to ensure the achievement of commercial objectives, it is not enough to have a clear sales strategy, but also to have an **excellent [production](https://www.casasauza.com/tequila-process/innovation-tequila-production-monozukuri-philosophy-casa-sauza?hsLang=en) and [logistics](https://www.casasauza.com/tequila-process/tequila-business-logistics?hsLang=en) team** that can effectively respond to ever changing demand requirements by means of proper [planning](https://www.casasauza.com/tequila-process/importance-planned-maintenance-tequila-industry?hsLang=en), organization and [use](https://www.casasauza.com/tequila-process/agave-sugar-optimization-tequila-production?hsLang=en) of [resources](https://www.casasauza.com/tequila-process/control-raw-material?hsLang=en), always looking at the future, supported by [new technologies](https://www.casasauza.com/tequila-process/using-innovative-technology-devices-tequila-industry?hsLang=en).   [![Download our free ebook Commercialization of tequila with the information of this page](https://no-cache.hubspot.com/cta/default/614435/a08216c0-0724-44eb-9069-2114fc7a5795.png)](https://cta-redirect.hubspot.com/cta/redirect/614435/a08216c0-0724-44eb-9069-2114fc7a5795) ![tequila commercialization](https://www.casasauza.com/hs-fs/hubfs/image001.png?width=366&name=image001.png "tequila commercialization") ## 1 ### Mexico **Tequila Sauza**, as a part of Corporate [Beam Suntory](https://www.casasauza.com/events-blog/mauricio-tuya-beam-suntory-marketing-casa-sauza?hsLang=en), currently handles the commercialization of its products in the national market by means of its [Commercial](https://www.casasauza.com/procesos-tequila-sauza/complemento-comercio-exterior-casa-sauza?hsLang=en) Area that, along with the [Supply Chain](https://www.casasauza.com/tequila-process/quality-supply-chain-casa-sauza?hsLang=en) team, is supported at all times by the different parts that make up its [logistics](https://www.casasauza.com/tequila-process/tequila-business-logistics?hsLang=en) chain, which are: purchases, production, [quality](https://www.casasauza.com/tequila-process/tpm-quality-maintenance-pillar?hsLang=en) and [warehouses](https://www.casasauza.com/tequila-process/-vertical-storage-space-optimization?hsLang=en).   All of them are responsible for ensuring that the agreed dates and delivery quantities are met, in order to provide total satisfaction to our customers. ## 2 ### United States ### **![comercialización del tequila](https://www.casasauza.com/hs-fs/hubfs/image003.jpg?t=1542415419254&width=491&name=image003.jpg)**   [Beam Suntory](https://www.casasauza.com/events-blog/pablo-brito-beam-suntory-strategy-casa-sauza?hsLang=en) remains one of the main distributors of spirits worldwide, consolidating its participation in the US Market and in the distribution of Tequila. Consumers increasingly seek to associate a [history](https://www.casasauza.com/en/history-sauza?hsLang=en) with the brand and **Tequila Sauza,** with its product portfolio and its constant [innovation](https://www.casasauza.com/tequila-process/innovation-tequila-production-monozukuri-philosophy-casa-sauza?hsLang=en), meets these requirements.   Thanks to the work of the Logistics and Planning area, Tequila Sauza sends its products to the [USA](https://www.casasauza.com/tequila-process/exporting-tequila-usa?hsLang=en) and Canada through marketing and distribution channels in order to reach the retailers of the main cities, that is, those that have the highest growth and [trends](https://www.casasauza.com/tequila-process/tequila-global-trend?hsLang=en), so that our Tequila can finally reach the hands of the consumer.   We do this always seeking to guarantee the [quality](https://www.casasauza.com/tequila-process/quality-supply-chain-casa-sauza?hsLang=en) of our products and keeping as our main objective to [exceed](https://www.casasauza.com/procesos-tequila-sauza/premiumizaci%C3%B3n-tendencia-industria-tequilera) the expectations of our consumers.       *Image: IWSR Magazine ## 1 ### Rest of the World The exportation of tequila from [Casa Sauza ](https://www.casasauza.com/tequila-process/casa-sauza-sustainable-company-sense-of-belonging?hsLang=en)to the world, includes some countries of Latin America, Asia, the Pacific and Europe. In some cases, this exportation turns into a real challenge  due to the tariff [requirements](https://www.casasauza.com/tequila-process/-meet-tequila-export-requirements?hsLang=en) of each government. Such is the case of Japan, who asks us to meet specific quality requirements or some countries of Latin America, who require us to have human consumption certifications. In the case of Europe, we export tequila both in boxes as well as in [bulk](https://www.casasauza.com/tequila-process/-bulk-tequila-export?hsLang=en), since we bottle our tequila (51%) in Spain and then we distribute it to the resto of the countries of this continent. #### Sobre Nosotros Sauza la historia de un linaje que cambió una industria para siempre. **Desde 1873 Casa Sauza ha sido el alma del tequila.** [Conoce más sobre nosotros [fa icon="long-arrow-right"]](https://tequilasauza-1.hs-sites.com/sobre-nosotros-sauza?hsLang=en) [English home](https://www.casasauza.com/en/?hsLang=en)  / [Español inicio](https://www.casasauza.com?hsLang=en) #### Más ligas #### Contáctanos [fa icon="phone"]  (Mexico) 01800 (728 9287) Toll Free USA 866.510.2250 [fa icon="phone"] Reservaciones: Perla:  33 18 65 48 66 Horarios de atención: Lunes a viernes de 9:00 am- 17:00 hrs. Sábados de 9:00 am- 14:00 hrs. [fa icon="phone"]  Teléfono Restaurante La Cueva de Don Cenobio: 37 46 88 01 01 [fa icon="envelope"]  [Da clic aquí para contactarnos](https://tequilasauza-1.hs-sites.com/contact-us?hsLang=en) [fa icon="home"]  Francisco Javier Sauza #70, Tequila Jalisco 46400 [[fa icon="facebook-square"]](https://www.facebook.com/CasaSauza) [[fa icon="linkedin-square"]](https://www.linkedin.com/company/casa-sauza) [[fa icon="twitter-square"]](https://twitter.com/Casa_Sauza) [[fa icon="google-plus-square"]](https://www.google.com.mx/maps/place/Casa+Sauza) Copyright 2026 | Diseñado por [Databranding](https://www.databranding.net) [[fa icon="chevron-up"]](https://www.casasauza.com/en/commercialization#)