Tequila production process

For our extraction process, we use a gentle extraction method. We gently extract the juice of our raw agave with water and steam, similar to that of an espresso coffee to which steam is applied and what we obtain are the essences of the coffee that is different from boiling it or cooking it. Our process is exactly the same as if it were a coffee machine in which the steam is passed through the agave and its essence is extracted to fresh fruit.Many people ask about the sensory characteristics of Casa Sauza's tequilas. In order to better explain how we got to the notes of fresh fruits and citrus fruits that characterize our tequilas, I always start by describing the processes that led us to them.

As a Casa Sauza director and with more than 21 years of experience in the company, one of my challenges is to be aware of the latest trends in the industry so we stay at the forefront of things. I have lately detected two new trends, one on how spirits are consumed and the other on how new niches have been generated, such as premiumization.