Casa Sauza and Vallarta Nayarit Gastronomica: a story of collaboration and evolution

Vallarta Nayarit Gastronómica (VNG), one of the most important culinary events in the world, would not be the same without the collaboration of Casa Sauza, a key sponsor since its first editions.
With more than 16 years of history, this event has evolved with Sauza, consolidating itself as a reference for chefs, restaurateurs, and food lovers worldwide. In this interview with the event's directors, Carlos Elizondo and Consuelo Elipe, we explore the secrets behind its success, the impact of Casa Sauza, and its contribution to the industry's growth.

A motto that reflects the times: "The only constant is change."

This year, Vallarta Nayarit Gastronómica's motto is "The only constant is change," which encapsulates the spirit of transformation that has defined the event. With the collaboration of Casa Sauza, one of its main sponsors, the event has adapted to global and local challenges, staying at the forefront of culinary innovation.

This year's focus is on the human, unlike last year when artificial intelligence and technology took center stage. Organizers explain that this motto came about naturally as a reflection of the current state of the world, in which uncertainty and change are constant.

Colors that reflect the nature and identity of Casa Sauza

This year, soft, warm colors have been an essential part of the graphic design of Vallarta Nayarit Gastronómica. The ones that evoke the sunsets of Puerto Vallarta and Riviera Nayarit reflect the event's connection with nature and the values ​​of Casa Sauza.

Sauza, committed to preserving the environment, has been a driving force behind the event's image. Since its first editions, the tequila company has worked closely with the organizers to ensure the event's design and identity remain innovative and visually striking.

Casa Sauza: a key ally in the international projection of the event

Casa Sauza's collaboration has been fundamental in the international projection of Vallarta Nayarit Gastronómica. It is one of the event's oldest sponsors and has helped attract other significant brands and world-renowned chefs, consolidating the event's position among the best in Latin America.

The directors highlight that Casa Sauza and other sponsors, such as Coca-Cola and Santander, have grown alongside the event. "Casa Sauza is part of our family," mention the organizers, who have worked closely with the brand to guarantee the quality and success of the event year after year.

The evolution of cooking: from tradition to innovation with Casa Sauza

Over the years, the culinary industry has evolved, and Vallarta Nayarit Gastronómica has witnessed this process. Casa Sauza, which has always been committed to innovation, has been present at crucial moments of this transformation. From incorporating molecular cuisine techniques to celebrating traditional Mexican flavors, Sauza has been a driving force in the gastronomic evolution at the event.

This year, chefs such as Dani García and Carlos Gaytán will present dishes that combine the avant-garde with traditional roots, perfectly harmonizing with Sauza's vision of maintaining the essence of tequila while exploring new ways to enjoy it.

Economic and social impact of Casa Sauza in Vallarta Nayarit Gastronomic

Casa Sauza's presence at Vallarta Nayarit Gastronómica has not only raised the level of the event but has also had a significant economic impact on the region. During the last edition, the event generated more than 5,400 nights of accommodation, contributing nearly one million pesos to the tourism promotion trusts of Jalisco and Nayarit.

Casa Sauza's role in this growth is undeniable, as the brand has been involved not only as a sponsor but also as an ambassador of gastronomy and tourism in the region. Its commitment to local development has helped attract tourists and professionals from around the world, consolidating Puerto Vallarta and Riviera Nayarit's position as first-class gastronomic destinations.

Innovation and sustainability: the shared values ​​of Casa Sauza and Vallarta Nayarit Gastronomica

One of the pillars of Casa Sauza and VNG's collaboration has been their shared focus on innovation and sustainability. This year, the event will highlight topics such as zero waste and sustainability in gastronomy, as well as values ​​Casa Sauza has promoted throughout its history.

From the responsible use of resources in tequila production to its support of environmental preservation initiatives, Sauza has been an example of how a brand can lead in innovation without compromising its roots or its commitment to the environment.

Casa Sauza and the future of Vallarta Nayarit Gastronomic

With over 16 years of experience, VGN continues to shine. The brand has been present in all event editions and has played a crucial role in its expansion and global recognition. According to the organizers, as long as Casa Sauza remains part of the event's family, its evolution and growth.

If you want to know more about how Casa Sauza and Vallarta Nayarit Gastronómica will continue to transform the culinary landscape, don't hesitate to visit the event's official website or follow its social networks to stay up to date with the latest news: https://vallartanayaritgastronomica.com/