The Day of the Dead and Casa Sauza's Tequila Heritage

por Sauza Team | Nov 14, 2023 11:42:52 AM

Altar-de-muertos-y-Tres-GeneracionesThe Day of the Dead, Mexico's iconic celebration, combines history, tradition, and ancestral flavors. One of these flavors is tequila, a distillate that tells stories of land, passion, and pride. And when we talk about tequila, it is impossible not to mention Casa Sauza, one of the oldest and most prestigious producers.

Day of the Dead: An Ancestral Celebration

The Day of the Dead is a Mexican tradition celebrating life and death. It is believed that, during this day, the souls of loved ones return from the afterlife to visit their living relatives. The "ofrendas," altars, sugar skulls, cempasúchil, and tequila are just some of the traditional elements of this festivity celebrated on November 1 and 2. This celebration has been recognized as the Intangible Cultural Heritage of Humanity by UNESCO due to its cultural richness and significance.

Casa Sauza: Deep Tequila Roots

Founded in 1873, Casa Sauza has witnessed generations commemorating the Day of the Dead. Each bottle encapsulates the flavor of agave and the rich Mexican culture. Made in Tequila, Jalisco, Casa Sauza tequilas result from meticulous agave selection and distillation techniques inherited over decades.

Uniting traditions: Day of the Dead and tequila

In many Mexican homes, a bottle of Sauza tequila is expected to be adorning the altar of the dead. This spiritual elixir is believed to connect the living with the departed and allows souls to enjoy their favorite flavors once a year. Casa Sauza's various tequilas, such as Hornitos® or Tres Generaciones®, offer a range of flavors to suit the personality of each loved one. In addition, this tequila has accompanied families in celebrating the Day of the Dead for 150 years. 

Each sip of Sauza tequila is like a trip to the lands of Jalisco, where the sun caresses the agave fields, and the master tequila makers work with passion and dedication to offer an exceptional distillate. In each bottle, we find a story, a tradition, and a connection to Mexican roots. This is a story of passion and perseverance.

Cocktails for the deceased

Some families in Jalisco and other parts of Mexico even create unique cocktails using Sauza tequila to commemorate their loved ones. This intersection between the Day of the Dead tradition and Casa Sauza's tequila legacy is a reminder of how ancestral customs and iconic products can converge into a unique celebration.

Not only is tequila part of the altars, but families also gather to accompany their meals and savor the beverage while sharing the most memorable stories of their departed loved ones.

The Day of the Dead and tequila are profound manifestations of Mexican identity. Casa Sauza is a pillar of flavor, history, and passion within this tradition. Its legacy continues, allowing everyone to enjoy and celebrate life with a unique and authentic tequila.

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