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White / Silver Tequila (3)

Drinking Tequila in Chile

    In the past few days, I had a most peculiar experience in terms of the education of our brand. Our Latin American CEO asked us to give a work seminar for our salespeople in Chile. The adventure started right after our 12-hour flight when we were received by a major earthquake that shook all of Santiago. As soon as I arrived, I noticed that Santiago is similar to some of Mexico's cities. The people and traditions are very alike. They have many habits that made me think that we are closer to them than to other Latin American countries.
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