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Responsible Consumption

Premiumization as a trend in the tequila industry

As CEO of Casa Sauza, with more than 21 years of experience, one of my challenges is keeping an eye on industry trends to stay ahead of the curve. In this latest stage, I have detected two trends in how spirits are consumed and how niches such as premiumization have been generated.

How Many Tequila Bottles can I Bring Into the United States?

One of the most frequent questions I get asked is: How many tequila bottles can I carry in my...

With how Many Tequilas do I Get Drunk? Responsible Intake

With ten years of experience in the distilled beverage industry and five years as an Ambassador for...