How can I know Which is the Best Tequila?

Which is the best tequila? How should I drink it? What does it go with? This are some of the questions that as a Master Distiller I am most frequently asked and, the easiest answer is: The tequila that you like best and better satisfies your senses of smell and taste. Still, a better answer would take into account those quality attributes, both sensory and physical-chemical, that would allow us to better discriminate among the many options that are now available at the market.