Elia Bañuelos

The Premiumization of Tequila

Throughout our 11 years of working in tequila production, we have found that one of the most important parts of production is the consistent innovation of composition materials. Today, regular, high volume and low volume products are better known as Premium or Super Premium tequila.

Tequila: A Global Trend

Known for many people as the "Mexican drink", tequila nowadays plays a very important role...