The company that owns Casa Sauza becomes Suntory Global Spirits

New Era, Same Commitment to Quality and Sustainability

In a strategic move to mark its tenth anniversary since its acquisition by Suntory Holdings, Beam Suntory has announced its rebranding as Suntory Global Spirits. This change reflects its evolution toward global leadership in the premium spirits and ready-to-drink cocktails market.

Important Data

Greg Hughes, President and CEO, emphasized that the new name strengthens Suntory's premium market position and capitalizes on its global brand recognition. Tak Niinami, President and CEO of Suntory Holdings, highlighted the transformation and continued commitment to innovation and tradition.
Suntory Global Spirits, a global company with approximately 6,000 employees in nearly 30 countries, is driven by its core values of Growing for Good, Yatte Minahare, and Giving Back to Society. The company's Proof Positive sustainability strategy encompasses ambitious goals and investments aimed at driving sustainable change and having a positive impact on the planet, consumers, and communities.

Focus on Quality and Nature:

The new brand platform highlights the dedication to craftsmanship and respect for natural ingredients essential to its iconic portfolio. This change seeks to position the company as the most admired premium spirits company in the world.

Future and Priorities:

The rebranding will enable Suntory Global Spirits to focus on key categories, including American whiskey, Japanese spirits, Scotch, tequila, and ready-to-drink cocktails, while preparing for future expansion.

Sustainability and Values:

With a "Proof Positive" sustainability strategy, the company pursues ambitious goals to generate sustainable change and a positive impact on the planet, consumers, and communities.

Casa Sauza & Suntory:

Casa Sauza, one of Mexico's oldest and most respected tequila producers, is part of the Suntory Global Spirits portfolio. Founded in 1873, Casa Sauza has been a pioneer in the tequila industry, exporting its product since the late 19th century. Since 2014, when Suntory Holdings acquired Beam Inc., Casa Sauza has benefited from Suntory's innovation and global expansion, solidifying its position as a leader in the production of high-quality tequila.

Monozukuri Philosophy at Casa Sauza

1. Process optimization.
2. Technological innovation.
3. People development.
4. Well-being at work.