Supplier Day 2024: Recognition, Sustainability and Winning Partnerships

As part of Supplier Day 2024, Tequila Sauza reaffirmed its commitment to excellence and sustainability, highlighting the crucial role of its strategic allies in the value chain. This event, held for the seventh time, has become a benchmark in the industry, recognizing the effort and dedication of those who make the success of this iconic brand possible.

"This is a recognition event for all our suppliers, or rather, our allies in this business. They help us to be successful and, ultimately, this is an event in which we put all our effort to recognize the work they do to meet our requirements and requests," explained Regino Valderrama, Purchasing Director of Suntory Global Spirits in Mexico.

Recognition of Excellence: A Strategic Relationship

The event is a tribute and a platform to strengthen the strategic collaboration between Tequila Sauza and its suppliers. Valderrama says, "They are an important part of the chain; through their efforts, we can have a better business."

Among the event's most notable initiatives was the Special Category award, designed to motivate suppliers to adopt sustainable and ethically responsible practices. "This aspirational category seeks to get all our suppliers to work towards sustainability initiatives, such as saving natural resources, using less water in their processes, and employing green practices," he said.

Sustainability and Quality: A Priority for the Future

Tequila Sauza and its partners are stepping up in a world increasingly focused on environmental responsibility. "We are trying to have a prosperous business, but respecting the environment. Our suppliers contribute with their initiatives, helping us achieve this collaborative effort that will allow us to live in a better world and offer the best products."

Tequila Sauza operates under strict international standards that guarantee quality at every stage of the process. "Our suppliers have accompanied us on this journey, complying with the legal and quality requirements that our certifications demand. We know that together we can move forward," said Valderrama.

The focus is not only on the quality of the final product but also on joint growth. "For us, suppliers who are truly interested in continually improving their processes and listening to see how they can grow are the ones we foster collaboration with," he added.

The Key to Success: Strong Partnerships and Shared Values

Sauza Supplier Day celebrates achievements and sets a higher standard for the future. "Without our suppliers, we could not be where we are today. They are collaborators who work shoulder to shoulder with us, sharing the common interest of solving problems and delivering the best quality products for our consumers," Regino concluded.

Beyond Recognition: Inspiring the Future

With initiatives such as Supplier Day and special categories promoting sustainability, Tequila Sauza leads toward a more responsible, ethical, and collaborative industry. This event celebrates past achievements and inspires a future of opportunities for us to grow together.