Tequila production process

Premiumization of Tequila, a Trend in the Industry

[fa icon="calendar'] May 10, 2018 10:55:03 PM / por Servando Calderon publicado en Tequila Process, responsible intake

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As a Casa Sauza director and with more than 21 years of experience in the company, one of my challenges is to be aware of the latest trends in the industry so we stay at the forefront of things. I have lately detected two new trends, one on how spirits are consumed and the other on how new niches have been generated, such as premiumization.

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