Tequila production process

Tequila: A Global Trend

[fa icon="calendar'] Jun 18, 2018 11:00:12 AM / por Erdeny Sánchez publicado en premiumization, managing change, new tequila products

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Known for many people as the "Mexican drink", tequila nowadays plays a very important role nationally and internationally. Throughout the years, tequila has positioned itself in different social status, first emerging as a cheap and ordinary beverage, and then transforming into a high social status drink. Discover why tequila is the latest trend alcoholic beverage within the premium products in the worldwide market.

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The Premiumization of Tequila

[fa icon="calendar'] Oct 26, 2017 4:28:00 PM / por Elia Bañuelos publicado en high-cost tequila, top-shelf tequila, artisenal tequila, premiumization, high-end tequila

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Throughout our 11 years of working in tequila production, we have found that one of the most important parts of production is the consistent innovation of composition materials. Today, regular, high volume and low volume products are better known as Premium or Super Premium tequila.

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