Tequila production process

Management Systems in Product Development

[fa icon="calendar'] Jun 18, 2018 11:57:02 AM / por Rodrigo Nájar publicado en management system, new tequila products

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The project, the development, the pilot production and the normal production of new products can refer to a wide variety of types and shapes. Keep reading and discover how we manage new product's development in Casa Sauza, to keep our customers satisfied.

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Tequila: A Global Trend

[fa icon="calendar'] Jun 18, 2018 11:00:12 AM / por Erdeny Sánchez publicado en premiumization, managing change, new tequila products

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Known for many people as the "Mexican drink", tequila nowadays plays a very important role nationally and internationally. Throughout the years, tequila has positioned itself in different social status, first emerging as a cheap and ordinary beverage, and then transforming into a high social status drink. Discover why tequila is the latest trend alcoholic beverage within the premium products in the worldwide market.

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Tequila Labels in Casa Sauza: Brand's Differentiation and Presence

[fa icon="calendar'] Jun 6, 2018 11:23:16 AM / por Marco A. Martínez Cortés publicado en label design, design innovation, new tequila products

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Day by day we observe that there is a wide variety of products in the market, some of them fully recognized for us, but some others may appear new and unknown. We become curious and, how many times have we looked after finding new brands and products? or, have we gotten surprised to discover the latest innovations of our favorite products?

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