In the past days, I had a most particular experience in terms of the education of our brand. Our LatinAmerican CEO asked us to give a work seminar for our sales people in Chile.
The adventure started right after our 12 hour flight, when we were received with a major earthquake that shook all of Santiago. As soon as I arrived I noticed that Santiago is very similar to some of Mexico's cities. The people and traditions are very alike. They actually have many habits that made me think that we are closer to them than to other Latin American countries.