There are four main activities that Tequila Sauza carries out in order to fight our customers getting pirate products and thus, avoid health problems or having our products' image damaged:
In June 2015, the federal government and the wine and liquor industry signed a collaboration agreement to fight the illegal trade of alcoholic beverages, since it represents 43 percent of the total market and causes millions of tax losses.
The Secretary of Public Finances, Luis Videgaray Caso, informed that the agreement between the Tax Administration Service (SAT) and the wine and liquor industry is an extension of a similar agreement that was signed on February 2014 with the Tequila Regulatory Council.
In the signing of the agreement and the launching of the campaign "Together against illegality", he stressed that this joint effort between the government and the private sector aims to strengthening legality, empowering citizens through the use of new technologies.
In this regard, he explained that as of 2014, the badges and labels on imported wines and liquors, as well as on national ones, certify their legality and have traceability, since by means of an application installed on a smartphone, their authenticity can be verified.
He stressed that the telecommunications reform is accelerating the inclusion of new technologies "that give the citizen the power to, in this case, verify the legality of the products he acquires", such as wines and liquors.
Another reference tells us that "the market for illegal alcoholic beverages in Mexico stands at 187 million liters, which in turn represent 43 percent of illegality in the total market", which agrees with the first reference mentioned.
"This figure in the total alcoholic beverage market is not a minor issue, so it requires that all the formal industry and the government join in a crusade that allows us to choose the most effective and forceful actions to combat this evil."
This situation hits the public finances of the State hard, because of the tax evasion and the lack of fulfillment of fiscal obligations, which is why, the commitment of the wine and liquor industry is to continue collaborating against illegality.
The support of the federal government is also important to them, since only by way of the Special Tax on Production and Services (IEPS) in the industry, the loss in taxes amounted to more than 6,300 million pesos in 2014.
Among the main actions, truthful, clear and timely information will be disseminated so that it motivates consumers to denounce suspicious and illegal business practices. Likewise, strategic operations will be strengthened in collaboration with the tax and health authorities that allow the elimination of illegal products.
The effort and collaboration that the authorities are making to eliminate or decrease piracy by means of the use of new technologies, include strategies such as:
All these strategies are designed to keep delinquents from selling pirate products.
Tequila Sauza cooperates by acquiring specialized machinery that helps in getting all the information of its production with more efficiency and speed, so this information can be sent in turn to the corresponding legal authorities in order to make sure that the all legal labels placed on each bottle have al the information that clients need. By doing so, when clients scan the QR code, they can:
We must say that the use of new technologies isn't enough, having a well-defined supply, production, destruction and logistic process is needed in order to achieve:
All of the above is done in order to safely deliver a high-quality finished product to our clients.
This is why Tequila Sauza has been mapping in detail each of the processes of design, purchase, production, and distribution up to the products' final destination. By doing so, we:
Finally, and most importantly, we have the collaboration with our clients, which means creating a plan that includes the following aspects:
For all the reasons above, Sauza is committed to keep working against this common evil that affects the whole community in general: piracy.
If you'd like to know more about our tequila production processes, feel free to come to Casa Sauza and learn all about them on-site.
Tequila Sauza contra la piraterÃa (Parte 2)
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